With so many theories swarming around @unmaskd I feel obligated to deny or confirm at least some of them. At least occasionally. So far I’ve been mostly in denial mode. No, I’m not this person… No I’m not that celeb… No, I’m not that dude you slept with last month… At the same time I’ve been confirming some theories. Yes, I’m a beagle, playing with his human’s keyboard (and inspired by this). Yes, I’m The Riddler (the benevolent kind). Yes, I’m Frasier in hiding and I’m listening…
But now I’d like to step out of the joking mode and in absolute seriousness confirm one conclusion that has been tweeted around more than once recently. It is not about my identity. But it is about my goals, at least about one of them. Twitter is full of shrewd people, so it comes as no surprise to anyone that a few smart folks have already observed the following: “That @unmaskd is looking for attention!” Somehow it didn’t sound too positive, which is I’m writing this post.
I confess, I am looking for attention. And not for anyone’s attention. For your attention. And so is everyone else. Any writer who has ever written a line, any actor who has played a part in any show, any producer, any poet, any reporter, any news anchor, any company, any non-profit… So does a firefighter who is shouting “Leave the building!”, so does any politician, any teacher, any preacher, anyone and everyone who has something to tell to others. They are all looking for attention. You are looking for attention, otherwise you would not have ended up on Twitter. Because looking for attention is as human as breathing. Except, some need attention of a couple of people, while others want the entire world to listen to them.
Attention is our social currency. It is your social capital. And like any capital is limited. There’s only as much attention you can give to anyone and anything. Which is why everyone wants it. It is your attention that creates or destroys a star. It is your attention that solves a social problem or creates a social disaster. It is your attention that makes the world whatever it is.
So yes, I do want your attention. Now that we got that out of the way, you will probably ask, why I want it. Well, to find an answer to that question, you may have to stick around and decide for yourself.